Five Days to Getting More Customers
– with Henry Evans Day 4
“I Don’t Have Enough Time To Do THAT”
(And A Powerful Technique You Can Use To Free Up HOURS A Week)
This is my favorite reason people give for NOT doing marketing.
And it’s the easiest one to fix.
You know who has the same exact number of hours a day as you do?
The CEO of every public company.
And the Presidents of every country.
Even back in history.
Einstein and Edison had the same number of hours a day as you do.
So did Lincoln.
So, if you’re with me here, then it can’t be about the NUMBER of hours you get. Because we ALL get the same number of hours.
What it must be about instead is what you do with the time you got.
Read that one again.
It ain’t about the time, it’s ‘bout what you do wit what ‘cha got!
I have an incredible time tracking exercise that I teach inside of the Hour A Day Entrepreneur Academy [LINK TO THIS PAGE AGAIN] but let me share it with you now.
As you may have heard, what is tracked and measured improves.
So, in order to have enough time to do marketing.
To have enough time to get more customers.
To have enough time to spend with your family.
To have enough time to spend working out.
Then you need to track…
And it all starts with simply beginning to write downwhat you did all day today.
How much time did you spend on Facebook or Twitteror combing through news websites.
How much time did you spend trying to do somethingthat you could outsource for $15/hour?
How much time you spend on building your business vs.doing busy work?
When you do this and then diligently work on getting these “low ROI” activities off your plate, you will find your life is transformed.
You go from being stretched thin to having time to do everything you want to do.
And you begin to really live the 80/20 rule which simply states that 80% of our results come from the most important 20% of our activity.
For most entrepreneurs, these activities you should work hard to get off your plate include:
- Managing your calendar
- Doing errands
- Facebook (unless you’re running ad campaigns)
- Website work
- Video editing
What else does your list include?
And what should be ON your list?
- Hiring and managing great people
- Setting up business systems
- Doing errands
- Putting together marketing campaigns
- Website work
- Automating your business
Very few people I challenge with actually do this exercise but if you find yourself making excuses and saying “I don’t have enough time” – this exercise could be life changing for you.
Yipee, time tracking.
Super boring to do, right?
Well, yeah, kind of.
Important for your business growth?
Respected business advisor Michael Masterson
says it a different way…
“If your revenue is less than $1 million in sales then spend 80 percent of your time overseeing marketing and sales.”
You have to focus on growing your revenue and profits and the best way to do that is with marketing.
Tomorrow we’re going to talk about the most important part of marketing…
“Setting Up An Automated Marketing System”
President, Timezone Marketing
Author, The Hour A Day Entrepreneur
Here’s a story from Christine about time tracking…
Now I’ve start up my new spa and business is booming – we just had our first month over $30,000 and we only opened 4 months ago!”
~ Christine McDannell, Eco Chateau Spa
Mission Valley, CA