Five Days to Getting More Customers
– with Henry Evans Day 3
“A Marketing Lesson From Zappos and Disney”
Henry here, I’m sure you’ve heard of Walt Disney.
But have you heard what Walt Disney said when he
first started Disney?
Tony Hsieh, the CEO of Zappos led his company to be purchased from
Amazon.com for a cool $1 billion.
One of his entrepreneurial lessons is this…
“Tony Hsieh wants to be known not as the best online shoe retailer
but as the company with the best customer service.
He has stated that he is actually not that passionate about shoes but
providing the best customer service is something that inspires him.”
What do these words from these two entrepreneurs mean to you?
Excel at your business.
Most people come to me with marketing issues:
I need more customers.
But what happens with those when they come in today?
Are they treated like gold?
Are they given extraordinary service?
All of the best marketing in the world can’t overcome a
poor product or shoddy service.
Make sure you have something you are proud of.
If that means you need to make some changes before you turn on a lot of marketing, that is a good thing.
If you don’t do that, then all marketing done is accelerate how quickly people find out that you aren’t really that good.
There was a restaurant in Del Mar, CA I never visited but I received their marketing offer in the mail.
The problem was the restaurant was always empty and had terrible review online.
Even though their marketing was competent, their productand service were not good at all.
So whatever you do, don’t forget Walt Disney’s rule…
“Whatever you do, do it well.”
Tomorrow I have a great lesson that will help you if you’ve ever said to yourself… “I don’t have enough time.”
Coincidentally, that’s the name of the marketing tip tomorrow…
And we’ll blow that excuse out of the water.
Talk to you then.
President, Timezone Marketing
Author, The Hour A Day Entrepreneur